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HTX Partners with SunPump to Build the Next-Generation Meme Coin Ecosystem: Contributing to the Third Web3 Gold Rush

Sep 9, 2024 9 min read
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HTX has partnered with SunPump since the latter’s launch, actively supporting high-quality meme coins. By leveraging the advantages of the exchange, it has lowered the barrier for users to participate in the meme market, thereby fueling the meme craze.

The meme coin market continues to see strong investor interest. Their unique wealth effect has established a moat for Web2. As a result, meme coins are becoming a popular entry point for Web2 users to explore Web3 and are expected to lead the next gold rush of Web3.

What Is SunPump?

SunPump, a product of Sun.io, is the first platform on TRON for the fair launch of meme coins. It simplifies token issuance and trading, allowing users to easily participate in the meme coin market. Users can browse and select their preferred meme coins on the SunPump platform, purchase tokens through SunPump’s bonding curve mechanism, enter the meme coin market effortlessly, and sell their tokens whenever they choose.

Advantages of SunPump

SunPump fully combines user-friendliness, fairness, and accountability, providing users with an effective and transparent experience of trading meme coins. It has various innovative features, including:

One-click token generation: Users can easily create their own meme coins by inputting a token name and symbol, uploading an image, and paying a small fee. This streamlined process significantly reduces the barriers to entry for users to create their own coins, thus stimulating user creativity and community engagement.

Bonding curve mechanism: The platform utilizes a joint curve pricing model that dynamically adjusts prices based on token supply, ensuring fairness and transparency of prices. This approach reflects that SunPump attaches great importance to an equal trading environment.

Instant market access: Newly created tokens are immediately listed on the SunPump platform, allowing users to buy and sell seamlessly. This approach guarantees the liquidity of the tokens and the convenience of trading, allowing users to swiftly engage in the market.

Liquidity injection and token burn: When a token’s market cap meets specific criteria, SunPump automatically injects preset liquidity funds into SunSwap and executes a token burn to regulate circulation in the market. This mechanism helps maintain equilibrium in market supply and demand and preserve token value, ensuring a balanced market environment and showcasing SunPump’s commitment to market regulation.

Transaction transparency: All transactions on SunPump are public, allowing users to monitor transaction histories and activity. This enhances user trust, but users should be aware that they are ultimately responsible for their trading decisions.

Innovations of HTX and SunPump

The collaboration between HTX and SunPump has created a new model integrating CEX and DEX. Through various innovative measures, this partnership supports the development and extensive adoption of decentralized ecosystems while furthering the decentralization of cryptocurrency exchanges. These initiatives include:

Expediting the Listing Process: HTX has tackled the challenges in the listing of meme coins on exchanges by streamlining the listing process for SunPump projects. This helps high-quality projects quickly reach the vast user base of top exchanges, gaining substantial exposure and trading volume and further amplifying the wealth effect.

Comprehensive Support for Businesses on the Exchange: After SunPump’s meme coins are launched, HTX provides comprehensive support in businesses and marketing. For instance, after SUNDOG debuted on HTX, a range of support initiatives were rolled out, including futures trading pairs, inclusion in PrimePool, trading contests, HTX Earn products, and airdrop events, enriching users’ experiences in investing in meme coins.

Integration with Decentralized Governance: Recently, HTX and SunPump have introduced a new listing model integrated with on-chain governance, where users can vote for SunPump meme projects they support using veSUN to help these projects get listed on HTX. This marks a vital step in HTX’s move toward decentralization.

SunPump Ecosystem Develops Rapidly and Teams up with HTX to Expand the Market

On August 13, SunPump Beta was launched. According to the official website, hundreds of meme coins were successfully launched on the first day of SunPump Beta’s launch. These meme coins not only draw inspiration from popular themes like cats and dogs, but also include many brilliant memes inspired by Justin Sun and TRON. These meme coins with different features comprehensively showcase the community members’ unlimited creativity and their unique understanding of crypto culture.

In terms of the number of token holders, the top meme projects on the SunPump platform mainly include:

SUNDOG, FOFAR, SUNCAT, IVFUN, MUNCAT, and BULL. Tronscan data shows that as of September 4, SUNDOG had 190,278 holders, and SUNCAT had 16,585 holders.

Despite its recent launch, Sunpump has demonstrated tremendous vitality, which is inseparable from the advantages of the TRON ecosystem. TRON now has over 2 million daily active users. Its fast transaction and low transaction fees make TRON an ideal platform for the development of meme coins. Currently, over $60.8 billion worth of USDT has been issued on the TRON chain, accounting for 53% of the total USDT issuance. A sufficient fund pool not only improves transaction efficiency but also provides necessary funding support for innovative projects, which contributes to the prosperity of the entire meme ecosystem.

SunPump has established a set of systems for token issuance, dynamic adjustment of token supply, token liquidity creation, and value support within the DeFi framework. In addition, leveraging TRON ecosystem’s strong advantages, SunPump directly connects DEX and CEX.

On August 14, SUN.io announced on X that SunPump has forged an ecological strategic partnership with crypto exchange HTX. As part of this strategic collaboration, the two parties have jointly launched an innovative listing module. This means that meme coins launched on SunPump that meet HTX’s listing criteria and achieve a daily trading volume of $10 million for three consecutive days or reach a market cap of $30 million can be fast-tracked for listing on HTX. This innovative initiative not only paves a fast track for meme projects to enter the global market but also significantly enhances the projects’ market exposure and liquidity, creating more diversified investment opportunities for investors.

Facilitating Entry + Amplifying Wealth Effects, Meme Coins Will Become the Third Gold Rush of Web3

Based on blockchain’s development stages, blockchain technology has reached initial maturity and urgently needs a breakthrough to challenge the stronghold of Web2. Although the blockchain industry has conducted experiments in various dimensions such as social networking and blockchain games, it has been challenging to shake traditional Web2 giants. So, how can blockchain find a suitable breakthrough to compete with Web2?

Since the beginning of the current bull market, the meme craze has been favored by the market, thus attracting numerous Web2 users. This also gradually becomes the first stop for Web2 users to enter Web3. From a deeper perspective, the meme coin sector may also emerge as a new gold mine.

From the viewpoint of the blockchain development cycle, the first wave of gold diggers were undoubtedly Bitcoin miners, who amassed Bitcoins at very low costs in the early days. The second wave of gold diggers mainly emerged during the ICO boom represented by Ethereum after the development of smart contracts. The third gold rush appears to be the meme craze brought about by SunPump.

Since the birth of SunPump, the meme craze has continued to grow,  sparking enthusiasm for coin issuance in the TRON ecosystem. According to Dune data, over 74,000 meme coins have been listed on SunPump within just three weeks of the platform’s launch.

HTX has provided its vast number of users with easy access to SunPump, making the meme ecosystem more accessible than ever. More people can now enter the Web3 field via meme coins. At the same time, HTX has amplified the wealth effect of meme coins. The capital and traffic generated will be reinvested into the blockchain, fostering a thriving decentralized ecosystem. When Web3’s accessibility challenges are tackled and it offers a significant wealth effect, its widespread adoption will be closer to reality.

It’s worth noting that HTX has a longstanding tradition of supporting meme coins. From the phenomenal PEPE to the viral “Trump-themed” meme coins this year, HTX has consistently been among the earliest top exchanges to list these tokens. Through its collaboration with SunPump, HTX has further solidified its leading role in the meme coin sector and pointed out a new direction for the integration of exchanges with decentralized ecosystems.

Risks and Prospects of the Meme Craze

Despite the many opportunities in this meme craze, risks remain significant. According to Dune data, there are over 1 million meme coin projects launched on Solana’s Pump.fun platform. The extremely low issuance threshold has caused countless rug pulls. Some tokens exploit celebrity effects to rip off users. According to statistics by crypto KOL Slorg, the market cap of over 30 well-known meme coins inspired by celebrities has dropped by at least 80% within a few days to several weeks. In addition, some meme coin issuers have resorted to shameless tactics to grab attention. Furthermore, Pump.fun has made meme coin projects in the Solana ecosystem more of a PVP game, where a project can crash to zero in just a few minutes or ten minutes or so. MEV bots and various sniper bots have further fueled this frenzy. In the long run, bad coins may drive out the good ones in the Solana ecosystem. Platforms like SunPump Beta should also be cautious about this, as effective governance will determine who can go further in the future.

Overall, the memecoin sector still has a lot of potential. The maturity of projects like SunPump is essentially a product of the maturity of DeFi and blockchain performance, which differs from any meme craze in previous cycles. Compared with mainstream coins in 2024, the highly risky meme sector has brought higher returns than mainstream coins. As people’s understanding grows, they now have a better grasp of meme coins, unlike how with previous aircoins. Meme is more like a public game, and many participants are prepared for a collapse before they even join. Essentially, the core driver behind users’ influx into meme coins is that many users seek market recognition through their creativity, thereby creating value. Therefore, from a broader perspective, the meme craze will become the third gold rush in the blockchain industry. The model of integrating DEX and CEX will pave the way for Web3, allowing Web2 users to flock to this sector.

The post first appeared on HTX Square.

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