Discover the Binance Gift Card x NFT branding program, a first-ever partnership program for NFT projects to showcase their work through branded gift cards. Now open for applications!

The NFT space has grown tremendously over the past year and, in return, has placed independent NFT projects in the backseat. Smaller projects are stuck in a constant battle for viral headlines and price tags, while more mainstream and established brand-name competitors control the spotlight. With less luck and virality to go around, brand awareness is becoming an increasingly challenging endeavor in the NFT space.
At Binance, we’re always creating new channels for NFT projects, big or small, to cultivate their brand from day one. Our recent addition, the Binance Gift Card x NFT branding program, provides projects a simple way to circulate their designs and creatives through custom Binance Gift Card templates. Besides brand awareness, projects can also create gift-card integrated tasks, airdrops and referral programs to better engage, grow and connect with their communities. If you’re an NFT project looking to get started, get in touch and apply to become a partner today.
Cultivate Your Brand
Add your NFT project assets to custom gift card templates that support GIF, 2D and 3D images, and start showcasing your brand to millions of crypto users. Some examples of past partnerships include My Neighbor Alice and The Sandbox.


As our partner, you’ll have the privilege of getting featured on Binance Gift Card’s homepage banner or Hot cards section, which features the latest trending gift card designs. From there, the possibilities are endless. Your project designs could reach and spread across new audiences outside your existing community, and they can also be utilized to reward customers on external sites like CoinMarketCap.
Engage Your Community
Brand awareness isn’t the be-all-end-all for budding NFT projects. Use branded gift cards to take your community to new levels; perhaps consider them for your next airdrop or encourage community members to share them in exchange for whitelist access or limited-edition NFT eligibility. In the process, your NFT project will get exposure to different collectors and harder-to-reach audiences like first-time crypto users. Plus, you can earn extra commission by adding your referral code to each gift card and inviting non-Binance users to our platform.
More Reach, More Benefits
Partnered NFT projects will get access to the following benefits:
Spread your brand across Binance and other major crypto platforms
Bind your referral codes to airdropped gift cards and earn extra commission
Encourage users to share your design and use native tokens outside the community
Provide newbies a friendly and easy way to spread NFT adoption
Get Started With Binance Gift Card
Partner with Binance Gift Card, the official crypto gift card of Binance, and start boosting your brand and community, whether you’re an established name or an emerging NFT project. All you need to do is fill out the form below and we’ll get in touch with you once your application is approved.