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What’s ahead for 2025: Kraken’s CF Benchmarks forecasts the year to come

Note: This is a blog summary of CF Benchmarks’ full 2025 market outlook.

Digital asset evolution

Cryptocurrencies are no longer a niche interest. Bitcoin and Ethereum have seen their ecosystems expand significantly. One of the biggest drivers has been the introduction of ETFs for each token. These financial products have accelerated institutional investment and brought in many individual investors that are more comfortable buying coin exposure using a vehicle they’re already familiar with, creating a bridge between traditional finance and the crypto world.

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Foreword

As we enter 2025, the cryptocurrency industry has embarked on a new growth cycle. Bitcoin hit new highs, breaking through the $100,000 milestone, driven by multiple stimuli, including the halving in 2024 and Trump’s victory in the presidential election. Ethereum’s “Cancun-Deneb” upgrade completely activated the Layer2 ecosystem, significantly reducing on-chain transaction fees with improved user experience. The deeper integration of AI and blockchain has promoted the comprehensive innovation of DeFi, NFT and SocialFi, enabling a richer Web3 application scenario. The approval of spot ETFs of Bitcoin and Ethereum have drawn more institutional investors, leading to accelerated integration of traditional finance and the crypto industry. Expecting favorable adjustment of interest rate policy by the Federal Reserve and easing global regulatory environment, the crypto market is ushering in a new golden age.

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